Beef Expo Sponsors

Tru-Test FMG HerdMASTER Merial Ancare PGG Wrightson Rural Livestock PBBnz Allflex
Information for 2018 will be updated as it becomes available

2017 Beef Expo Sponsorship

Naming Rights

Tru-Test »

Tru-Test PHONE
09 574 8888

Tru-Test Group is the leading global manufacturer of livestock scales, weigh scale indicators and milk metering equipment, selling almost four in every five livestock scales in the world. Globally Tru-Test is also a leader in electric fencing and traditional fencing tools and is a growing force in dairy automation and on farm milk cooling solutions.
Premier Sponsors

FMG Insurance »

FMG Insurance PHONE
0800 366 466

Like the Beef Expo, FMG proudly supports rural achievement and is pleased to be part of this great event. As the country’s leading rural insurer, it’s nice to know they’re a 100% New Zealand owned and operated mutual, and have been for over a century.

The team at FMG is all about helping you achieve your goals and this means not just providing insurance, but giving you good advice to manage your risks as well.

And while they’re known for covering farmers, growers and acclaimed beef breeders like yourselves – they also provide competitive business, lifestyle, household and personal insurance too.

Their team are always out and about in your region and keen to chat about your needs. Give them a call on 0800 366 466 or look out for one of their representatives here today.


+61 2 6773 3310


HerdMASTER is the international market leading herd management system. Developed over 30 years in conjunction with farmers, breed societies and industry bodies, HerdMASTER is an industry standard used in over 30 countries by producers from over 137 breed societies, with inbuilt society, BREEDPLAN, and NAIT integration making life easier for the primary producer by replacing all your separate herd books with a single database.

  • Create and monitor your own treatments and traits within your herd.
  • Premade traits based on your society and BREEDPLAN standards.
  • Create your own treatments and include withholding & export limitations, price per unit, individual batches.
  • The Crush Side Recording Utility is one of the first systems ever developed for crush side recording. Record sales, purchases, pregnancy tests, traits, movements, treatments and weights, all while having the animal’s entire history at your fingertips! Integrate this with a wand and scale indicator and read your data directly into HerdMASTER.
  • Over 150 built-in reports.
  • Customised Report generation.
  • A full embryo inventory fully integrated with mating data, allowing bulk creation, bulk implantation and sales of embryos.
  • Keep track of AI batches with the Semen inventory.
  • Import AI Sires and their basic dam and sire details directly from your society via a downloadable file. (requires a society to be generating the AI Sire Summary File through ABRI)
  • Scalability of the system. HerdMASTER does not cost you more when your herd size increases and the full normalised database backend keeps your records in order and can potentially store over 15 million records.
  • Central Sync enables HerdMASTER users to enter data on multiple machines into a single database at once and sync the changes to a cloud server. (there are extra costs for central sync)

Merial/Ancare »

Merial Ancare PHONE
(09) 980 1600

Merial Ancare is proud to be a Premier Event Sponsor for Beef Expo.

In the various guises of its previous companies, namely MSD Agvet and Ancare, Merial Ancare has been a long term supporter and sponsor of Beef Expo dating back some 24 years.

Globally Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health, well-being and performance of a wide range of animals.

Whilst having access to global R&D resources, Merial Ancare has a local R&D team that is developing products suited to New Zealand conditions.

PGG Wrightson »

PGG Wrightson PHONE
0800 10 22 76

PGG Wrightson are New Zealand’s leading specialists in the sourcing and supply of quality stud and commercial livestock genetics. With proven years of expertise, integrity and advice, the PGG Wrightson Genetics team can help improve your livestock’s productivity and you profitability.

Rural Livestock »

0 3 3481040

Rural Livestock was established in 1988 and is the largest privately owned stock and station firm in the South Island.

The acceptance of Rural Livestock by the South Island farming community has been extremely humbling and we are very grateful to the thousands of clients who have entrusted their business with us. The company has in excess 50 staff with specialised agents across all areas of the livestock industry, including sheep, beef, dairy, deer and stud stock.

Having a strong network of agents across the South Island with contacts in the North Island gives Rural Livestock the ability to shift store stock when certain areas are faced with adverse climatic conditions. The company also has strong affiliations with major meat processors for the procurement of all prime stock.

Rural Livestock is also able to provide auctioneering, valuations, clearing sales and finance for livestock trading, capital stock purchases or bridging loans. The company's experienced administration team operates out of one office, based centrally in Christchurch allowing a cost effective business structure delivering quality service to clients.

Rural Livestock aims to be the preferred South Island livestock company servicing the rural community. The relationships with our clients is the key to our success. We will add value to your businesses by being innovative, market leaders acting with integrity, loyalty and trust.
Function Sponsors
Champion of Champions

PBBnz »

(06) 323 4484

PBBNZ Ltd was established in 1996 as a mechanism for the Angus and Hereford breed associations to collectively own a service that would provide administrative and technology services to its combined membership. This proved to be beneficial to both societies and in 2005 the model was expanded to allow other Beef Breeding societies to gain a shareholding in the company.

PBBNZ Ltd is committed to leading the way by providing future focused business solutions and it is our mission to enhance business and breed performance in the livestock industry.
NZ Champion Heifer

Allflex NZ »

Allflex NZ PHONE
(06) 356 7199

Allflex is the largest supplier of plastic and electronic identification systems, both within New Zealand and Worldwide. Allflex offers a full range of the latest in NAIT and electronic identification tags, microchip implants and readers for all animals with all electronic tags complying with ISO 11784 and 11785 international standards.

Allflex have the latest in plastic tag technology with the patented LaserPlus marking system offering the largest & easiest to read numbers, with a mud and grime resistant surface. Allflex NZ is an ISO9001:2008 accredited company.
Event Sponsors

Stock X »

0508 786 259

StockX is the smarter way to buy and sell livestock. Trading livestock online isn’t new, but it hasn’t always been easy – and it hasn’t always been good for farmers. We got together to change that. We wanted to give farmers an easy way to buy and sell livestock that wasn’t limited by the traditional model of livestock trading. StockX was designed for Kiwi farmers who want an efficient, cost effective and secure way to trade quality livestock, on their terms. We are delighted to support the 2017 Beef Expo and Future Beef competition, we look forward to seeing you there. Come talk to us about our 1% Stud Bull Promotion for the 2017 selling season!